Hi Lisi,
I've tried to make my publicity system as easy to follow as
possible.
You can read through my Master Manual. You can receive my
hard-copy newsletter every month. You can take all the sample
press releases and headlines that they contain and simply swap
around the key words to generate your own killer press releases
with practically no effort.
Do exactly as I describe in my Publicity Kit and you'll get
publicity time after time.
Make a mistake - or try to take a shortcut - and your press release
is likely to miss.
There are two kinds of mistakes that are most common.
1. Offering Sales Pitches Not Stories
The biggest mistake you can make when trying to generate
publicity is to focus on making sales.
I've seen this happen time and time again. People complain that
they're sending out dozens of press releases and getting nothing
back. When I ask them to show me their press releases, it looks
exactly like a flyer for their latest product.
The media will make your sales.
But you have to give the media a story.
When you come to write your press release, don't think about
what the media can do for you. Think about what you can do for
the media.
Your press release has to contain a story that the media want to
print. When they print your story, you'll get your sales. Give
them a sales story and they'll give you nothing.
2. Press Releases That Don't Look The Part
In publicity, appearances matter.
In fact, in some ways, how your press release looks on the page is
more important than the story the press release contains. That's
because if your press release doesn't look right, the reporter won't
give it a proper look.
In my Master Manual, I describe exactly how to lay out a press
release. There's no alternative to that format. Try to change it and
the reporter will assume that you don't know what you're doing.
He won't even read the story.
You'll have wasted what could have been a great story idea.
In my next message, I'll reveal exactly what the reporter is hoping
to see when he picks your press release up off the fax machine.
Don't miss it.
That's all for now.
Best,
Paul Hartunian
Get full information about my complete publicity kit at:
http://www.Hartunian.com/prkit
Paul Hartunian, LLC
Box 43596
Upper Montclair, NJ 07043
(973)857-4142
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