Subject: Here Are Thousands Of Media Sources
From: "Paul Hartunian"
Date: Fri, 24 Mar 2006 05:10:52 -0500
To: "Lisi"

Hi Lisi,

So how long did it take you to think up four story ideas to 
promote your business? 

Not too long, right?

(Remember, when you send out your press releases, you must 
follow the models I describe in my Publicity Kit exactly. 
Otherwise, the reporter won't think you know what you're doing 
and you'll be wasting your idea and your time.)

In my last message, I explained why absolutely anyone can think 
up the kinds of story ideas that the media want to see. 

But once you've thought up your story ideas, you can also send 
them absolutely anywhere.

In general, you can divide the press up by area and by medium. 

You can focus on newspapers, radio stations and television 
stations that only operate in the area of your target market. Or you 
can try to get national coverage to promote your services across the 
entire country in one shot.

You can choose to put your story in print. Or you can try to get 
yourself booked on radio and TV shows.

Or you can do a combination of all of them.

When you're first starting out though, it's probably best to target 
local outlets.

That doesn't mean you shouldn't also fax the nationals if your 
story fits. But there's less competition at the local level and - more 
importantly - in most cases that's where your market is likely to 
be.

And as I explained, a story can easily work its way up from a local 
outlet to a national one.

The point is that there are tens of thousands of potential places 
that can take your story. Just about every small town has its own 
newspaper and there are often radio stations for every couple of 
square miles.

You can start small or aim right for the top. You can shoot to see 
your name in the press or you can ask for a recording of your radio 
interview.

The best thing though is that wherever you decide to send your 
press release, the price is going to be exactly the same: free for local 
outlets and about fifteen cents for those outside your area.

One of the best plac3es to find contact information for the people 
in the media is a CD-ROM called 'The Publicity Goldmine 
Contacts Disk'.  That one disk has contact information for over 
19,000 people in the media, including radio, TV, newspapers and 
magazines. This CD is the only source I use for doing my publicity 
campaigns.

You can get information about the Publicity Goldmine Contacts 
Disk at:

http://www.Hartunian.com/goldmine

That's all for now. In my next message, I'll explain why success 
breeds success.

Best,

Paul Hartunian


Get full information about my complete publicity kit at:

http://www.Hartunian.com/prkit


Paul Hartunian, LLC
Box 43596
Upper Montclair, NJ 07043
(973)857-4142



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