Hi Lisi,
So how long did it take you to think up four story ideas to
promote your business?
Not too long, right?
(Remember, when you send out your press releases, you must
follow the models I describe in my Publicity Kit exactly.
Otherwise, the reporter won't think you know what you're doing
and you'll be wasting your idea and your time.)
In my last message, I explained why absolutely anyone can think
up the kinds of story ideas that the media want to see.
But once you've thought up your story ideas, you can also send
them absolutely anywhere.
In general, you can divide the press up by area and by medium.
You can focus on newspapers, radio stations and television
stations that only operate in the area of your target market. Or you
can try to get national coverage to promote your services across the
entire country in one shot.
You can choose to put your story in print. Or you can try to get
yourself booked on radio and TV shows.
Or you can do a combination of all of them.
When you're first starting out though, it's probably best to target
local outlets.
That doesn't mean you shouldn't also fax the nationals if your
story fits. But there's less competition at the local level and - more
importantly - in most cases that's where your market is likely to
be.
And as I explained, a story can easily work its way up from a local
outlet to a national one.
The point is that there are tens of thousands of potential places
that can take your story. Just about every small town has its own
newspaper and there are often radio stations for every couple of
square miles.
You can start small or aim right for the top. You can shoot to see
your name in the press or you can ask for a recording of your radio
interview.
The best thing though is that wherever you decide to send your
press release, the price is going to be exactly the same: free for local
outlets and about fifteen cents for those outside your area.
One of the best plac3es to find contact information for the people
in the media is a CD-ROM called 'The Publicity Goldmine
Contacts Disk'. That one disk has contact information for over
19,000 people in the media, including radio, TV, newspapers and
magazines. This CD is the only source I use for doing my publicity
campaigns.
You can get information about the Publicity Goldmine Contacts
Disk at:
http://www.Hartunian.com/goldmine
That's all for now. In my next message, I'll explain why success
breeds success.
Best,
Paul Hartunian
Get full information about my complete publicity kit at:
http://www.Hartunian.com/prkit
Paul Hartunian, LLC
Box 43596
Upper Montclair, NJ 07043
(973)857-4142
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