Hi Lisi,
In my last message, I talked about all the different places that you
can send your press releases.
Have you taken a look at your local paper and wondered how your
story would look on its pages?
If you haven't, you should. Following the media is a great way to
be sure that your story fits their needs. If you know that your local
paper has a soft spot for environmental issues for example, try
giving your next story an environmental slant.
The better you know your target, the easier it will be to hit it.
And once you've hit your target once, you'll find it's a lot easier to
hit it again and again and again.
This is another result of the fact that reporters are desperate for
stories.
When you give a reporter a good story, he'll give you publicity in
return. But he'll also remember that you understood how the game
works:
You came up with a good story idea.
You laid out the press release correctly.
You supplied a bio and a q&a.
And you gave a good interview with plenty of soundbites and
genuinely useful information.
When you give a reporter all that, the reporter is going to want
more.
The next time you send him a press release, he's going to assume
that you have something good for him. He'll lift your press release
right off the pile and call you to find out more. He'll be confident
that you can give him exactly what he needs.
After all, you've already done it once.
In fact, sometimes you won't even need to issue a press release at
all. Once you've spoken to a reporter once, you become a contact.
Whenever a story pops up in your field of expertise, there's a good
chance the reporter will call you up to ask what you think.
You'll get publicity for nothing.
When you understand how publicity works - when you have a
good grip on the publicity game - you'll find that putting your
business in the press is as easy as writing a few words on your
favorite subject.
The media will fall over themselves to help you make sales.
That's all for now. In my next message, I'll look at some of the
reasons press releases can sometimes fail to make the grade.
Best,
Paul Hartunian
Get full information about my complete publicity kit at:
http://www.Hartunian.com/prkit
Paul Hartunian, LLC
Box 43596
Upper Montclair, NJ 07043
(973)857-4142
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