Subject: Why Some Press Releases Fail
From: "Paul Hartunian"
Date: Tue, 28 Mar 2006 05:33:02 -0500
To: "Lisi"

Hi Lisi,

I've tried to make my publicity system as easy to follow as 
possible. 

You can read through my Master Manual. You can receive my 
hard-copy newsletter every month. You can take all the sample 
press releases and headlines that they contain and simply swap 
around the key words to generate your own killer press releases 
with practically no effort.

Do exactly as I describe in my Publicity Kit and you'll get 
publicity time after time.

Make a mistake - or try to take a shortcut - and your press release 
is likely to miss. 

There are two kinds of mistakes that are most common.

1. Offering Sales Pitches Not Stories

The biggest mistake you can make when trying to generate 
publicity is to focus on making sales.

I've seen this happen time and time again. People complain that 
they're sending out dozens of press releases and getting nothing 
back. When I ask them to show me their press releases, it looks 
exactly like a flyer for their latest product.

The media will make your sales.

But you have to give the media a story. 

When you come to write your press release, don't think about 
what the media can do for you. Think about what you can do for 
the media. 

Your press release has to contain a story that the media want to 
print. When they print your story, you'll get your sales. Give 
them a sales story and they'll give you nothing.

2. Press Releases That Don't Look The Part

In publicity, appearances matter. 

In fact, in some ways, how your press release looks on the page is 
more important than the story the press release contains. That's 
because if your press release doesn't look right, the reporter won't 
give it a proper look.

In my Master Manual, I describe exactly how to lay out a press 
release. There's no alternative to that format. Try to change it and 
the reporter will assume that you don't know what you're doing. 

He won't even read the story.

You'll have wasted what could have been a great story idea.

In my next message, I'll reveal exactly what the reporter is hoping 
to see when he picks your press release up off the fax machine. 
Don't miss it.

That's all for now.

Best,

Paul Hartunian


Get full information about my complete publicity kit at:

http://www.Hartunian.com/prkit


Paul Hartunian, LLC
Box 43596
Upper Montclair, NJ 07043
(973)857-4142



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